Menswear A/W 20

WHY NOT is a menswear brand based in Sydney. The label is designed to reflect and enable the versatility of the modern man. He lives in a Western world increasingly connected to the East, at a point where histories and subcultures combine around arts, music, sports and lifestyle. WHY NOT concept is to create a modern silhouette - casual and forward-looking. Functional garments are elevated through aesthetic lines and refined design. It is elegance through minimalism, allowing him to move effortlessly between environments and settings. We want to inspire every man in their journey and enable them to be as empowered as we hope in our design. Our pieces are created for a lifetime.

Research and development of seasonal trends. Technique samples of hand sketches with pencil & researched trends and brainstorm of new ideas